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The Business of Dating
New Release

The Business of Dating

A Strategic Plan for Love, Laughter, and Long-Term Success

You're already running it like a business. You just don't have the org chart yet.

What if you treated dating like a business? Not cold and transactional—strategic and intentional. This isn't another relationship book from a therapist or life coach. It's from a tech guy who figured: we've tried everything else, why not this?

By JR Epps

Runic Publishing, LLC

📚 Part of "The Business of..." Series

🚀 Coming Soon

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The Premise

"We've tried speed dating, online dating, blind dating, and every app known to humanity. Things are so bad that now a tech guy is going to try to program us into love. Sounds like a sitcom—and that's exactly the approach."

Dating can be a lot of fun—going out, meeting people, experiencing all that life has to offer. It can also be incredibly frustrating—wasting time with people who don't share your goals, dealing with those who aren't serious, or simply feeling lost in the chaos of modern romance.

This book isn't here to fix you. It's here to give you a framework. A way to think about dating that's strategic without being cold, intentional without being robotic. You're already making decisions about who to date, how long to invest, and when to move on. This book just gives those decisions an org chart.

What's Inside: The 10 Chapters

1 Software Development

The Compatibility Algorithm

Define what you're actually looking for—your requirements document for a partner.

2 HR / Recruiting

The Audition (The Draft)

Where to find candidates and how to build your talent pipeline.

3 Quality Assurance

The Interview (QA Process)

The questions to ask, the answers to listen for, and the red flags to catch.

4 Pilot Programs

The Beta Test

The trial period before full commitment—test the relationship in real conditions.

5 Project Management

The Go/No-Go Decision

How to know when it's time to commit—or when it's time to walk away.

6 Contracts / SLAs

The Relationship Agreement

Setting expectations, boundaries, and terms—yes, actually writing them down.

7 HR Reviews

The Performance Review

Regular check-ins on relationship health. Awkward? Maybe. Necessary? Absolutely.

8 Business Metrics

Key Performance Indicators (KPIs)

What to measure, how to track it, and when the numbers are telling you something.

9 Documentation

The Knowledge Base

Learning your partner deeply—featuring the "Know Me / Know Me Not" game.

10 IT Monitoring

System Monitoring

The red flags you're missing—and how to set up alerts before things crash.

Is This Book For You?

✓ Perfect For You If...

  • You're tired of the same dating advice from the same types of experts
  • You appreciate humor and don't take yourself too seriously
  • You want a framework, not a lecture
  • You're open to trying something different
  • You like the idea of being strategic about love
  • You've ever thought "there has to be a better way"

✗ Not For You If...

  • You want traditional relationship advice
  • You're looking for a serious, clinical approach
  • You believe love should "just happen" naturally
  • You're not open to unconventional ideas

Questions You Might Have

Wait, a tech guy wrote a dating book? +
Yep. Not a therapist, not a counselor, not a relationship guru. Just someone who noticed that we've tried everything else and thought: what if we approached this like a business problem? It sounds ridiculous—and that's kind of the point. Sometimes the best insights come from an outside perspective.
Isn't treating dating like a business cold and unromantic? +
Here's the thing: you're already doing it. You're already evaluating potential partners, deciding how much time to invest, and cutting your losses when things aren't working. This book just names what you're already doing and gives you a better framework for it. Strategic doesn't mean cold—it means intentional.
Can AI actually help me find love? +
Probably not. But it can help you think through your decisions, draft better dating profiles, and prepare for difficult conversations. The book includes AI prompts throughout—not because AI is magic, but because it's a useful thinking partner. And hey, it's fun to try.
What's "The Business of..." series? +
It's a book series that takes life's biggest challenges and helps you master them by running them like a business. Dating is Volume 1. Marriage, parenting, and other topics are in development. The premise: business frameworks work. Why not use them for life?
Is this book funny or serious? +
Yes. The framing is intentionally humorous—a tech guy "programming" love is inherently absurd. But the advice underneath is genuinely useful. Think Ted Lasso energy: funny premise, real emotional payoff.

About the Author

JR Epps

JR Epps

IT Engineer, Author & Accidental Dating Expert

JR Epps is an IT Engineer with over 20 years of experience solving complex problems. He's not a relationship expert—and he'll be the first to tell you that. But after watching friends struggle with the same dating problems over and over, he started asking: what if we approached this like a business problem? The result is "The Business of..." series, which takes the frameworks that work in business and applies them to life's biggest challenges. Is it a little ridiculous? Absolutely. Does it work? You'll have to read and find out.

More from AI For Everyday Life

Ready to Try Something Different?

We've tried everything else. Speed dating, apps, blind dates, matchmakers. Why not try running your love life like a business? At worst, you'll have a good laugh. At best? You might just find your person.

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